MONDAY Haircare primary brand logo in black text, variation 2.

THE MONDAY ETHOS

AFFORDABLE LUXURY

We set out to create a more inclusive haircare brand by making our luxury formulations available at an affordable price point, and widely available from a retailer near you.

Brand imagery from MONDAY Haircare's affordable luxury ethos section.
Brand photography illustrating MONDAY Haircare's brand ethos.

SUSTAINABLY MINDED

We care about the planet, and know you do too. Product design, packaging and freight are just some of the facets of our business that reflect our dedication to sustainability. Our MONDAY-pink bottles are 100% recyclable and we print directly onto them to avoid sticky plastic labels.

PETA cruelty-free certification badge.
Fragrance notes story graphic on the MONDAY Haircare Our Ethos page.

CRUELTY-FREE

MONDAY Haircare is approved as cruelty-free under the Leaping Bunny programme by animal protection and advocacy organisation Cruelty Free International. We’re also proud to be recognised by PETA (People for the Ethical Treatment of Animals) as a brand that does not test on animals. We’re passionate about animal TikToks, not testing.

Brand imagery illustrating MONDAY Haircare's sustainability commitments.
Brand imagery highlighting MONDAY Haircare's cruelty-free, no SLS or parabens ethos.

NO SLS OR PARABENS

At MONDAY we know it’s as much about what’s not in your products as what is. We pride ourselves on modern formulas with a focus on natural ingredients, that don’t include SLS or parabens.

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